From Paper to Motion | SRV

A valuation report is more than a number.
It’s a package — market model, growth assumptions, comparables, projections — all tied together by a conclusion.

Too often, founders use only the final number – the only important element.
They send it to investors as if it were the deal itself.

But valuation doesn’t close funding.
It only gains traction when it’s activated.

Activation means:

·       Treating valuation as the anchor early in negotiation, not a surprise at the end. Anchoring early means putting your valuation on the table at the start of investor discussions. If you delay, investors set their own anchor —lower or much lower — and the entire negotiation plays out on their terms. By framing your number upfront, you establish the reference point and then build credibility around it.

• Using each section of the report to support your pitch — showing investors that you understand your process and the valuation’s market model, revenue assumptions, and comparables align with your story.
• Framing the number in the context of milestones already achieved and milestones ahead.

When the market narrative, company assumptions, and valuation analysis are congruent, credibility rises.
When they diverge, investors sense it instantly.

A valuation report on paper is static.
Brought into motion, it becomes a catalyst.
It turns “this is our value” into “this is why our value makes sense today, and why your capital accelerates the next step.”